Achieve cool, pale ash blonde tones with Wella Colorcharm Permanent Liquid Hair Toner T14. This professional-grade toner neutralizes unwanted warm and yellow undertones, delivering a sophisticated, icy blonde finish. The 1.4 fl oz bottle provides concentrated formula for precise application and long-lasting color results. Ideal for lightened hair seeking refined, ash-toned blonde shades. Mix with developer according to instructions for best results.

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Wella Colorcharm Permanent Liquid Hair Toner T18 delivers professional-grade ash blonde toning in a compact 1.4 fl oz bottle. This lightweight liquid formula neutralizes unwanted warm tones and brassy yellows, creating a cool, luminous lightest ash blonde finish. Perfect for maintaining blonde highlights, balayage, or all-over lightened hair, T18 works on pre-lightened hair to achieve salon-quality results at home. Mix with a developer for customizable coverage and intensity. Ideal for those seeking a sophisticated, cool-toned blonde without the salon price tag.

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Wella Colorcharm Permanent Liquid Hair Toner T35 delivers rich, beige blonde tones with lasting color that resists fading. This professional-grade formula neutralizes unwanted yellow and brassy undertones, creating a cool, sophisticated blonde finish. The 1.4 fl oz bottle provides concentrated toner for multiple applications. Ideal for maintaining blonde highlights, balayage, or all-over color treatments. Mix with developer according to instructions for best results. Perfect for at-home touch-ups or professional salon use.

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Achieve a soft, pale beige blonde with Wella Colorcharm Permanent Liquid Hair Toner T15. This professional-grade toner neutralizes unwanted yellow and brassy tones, delivering cool, luminous results on pre-lightened hair. The 1.4 fl oz formula is ideal for touch-ups or full coverage applications. Perfect for maintaining that coveted platinum and ash blonde look with lasting color vibrancy and shine.

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Wella Colorcharm Permanent Liquid Hair Toner T27 delivers rich, medium beige blonde tones with lasting color that resists fading. This professional-grade formula neutralizes unwanted yellow and brassy undertones, creating a sophisticated, multi-dimensional blonde finish. The 1.4 fl oz bottle provides concentrated toner for multiple applications. Ideal for maintaining blonde, highlighted, or lightened hair between salon visits. Mix with a developer for customizable color intensity and coverage.

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Wella Colorcharm Permanent Liquid Hair Toner T28 delivers professional-grade toning in a compact 1.4 fl oz bottle. This natural blonde formula neutralizes unwanted yellow and brassy tones, creating a cool, refined blonde shade. Ideal for maintaining color-treated hair or refreshing blonde between salon visits. The permanent formula ensures long-lasting results with each application. Perfect for at-home color correction and maintenance.

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These Liquid Dyes are permanent hair colors formulated to deliver consistency and an even application. It is easy to apply and can easily coat each strand including the greys. The dye comes with Liquifuse technology making the hair color extra-vibrant and long-lasting. It even imparts a soft floral scent to the hair.

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Wella Color Charm Demi-Permanent Cream in 10A Lightest Ash Blonde delivers pale, cool-toned blonde with a nourishing cream formula. This demi-permanent option fades gradually over 24 shampoos, making it perfect for refreshing blonde between salon visits or testing ash tones before committing to permanent color. The creamy consistency applies evenly without dripping, providing complete coverage from roots to ends. Enriched with conditioning benefits, it neutralizes warmth while keeping hair healthy and luminous. Ideal for very light blonde hair seeking silvery, ash-enhanced dimension. Achieve delicate, professional blonde results with the flexibility of temporary color.

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Wella Color Charm Demi-Permanent Cream delivers rich, natural-looking black color with a creamy formula that conditions as it colors. This demi-permanent option gradually fades over 24 shampoos, making it ideal for those seeking commitment-free color enhancement or subtle darkening. The cream consistency provides smooth application and excellent coverage without dripping. Formulated with conditioning benefits, it leaves hair soft and shiny while depositing deep, true black pigment. Perfect for refreshing dark tones, blending grays, or experimenting with a new shade while maintaining hair health. Professional results without permanent commitment.

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Wella Color Charm Cream Developer 30 Volume is a professional-grade oxidizing agent formulated to lift and process hair color with precision. The 30 volume strength delivers moderate lifting power, making it ideal for permanent color applications, gray coverage, and tonal adjustments on pre-lightened hair. This creamy developer formula ensures even saturation and consistent results while minimizing damage. Compatible with all Wella Color Charm dyes, it provides reliable performance for salon and at-home use. Professional colorists trust this developer for its stability and predictable processing, ensuring vibrant, long-lasting color outcomes.

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Wella Color Charm Cream Developer 20 Volume is a professional-grade oxidizing agent formulated to activate hair color and lightener. The 20 volume strength provides moderate lifting power, making it ideal for subtle color corrections, toning, and covering gray hair. This creamy formula ensures even saturation and minimizes scalp irritation during application. The 3.6 oz size is perfect for touch-ups or single applications. Best used with Wella Color Charm dyes for optimal color deposit and vibrancy. Always perform a patch test before use and follow mixing ratios on the color product label.

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